Post Apocalyptic Hairdressing Industry Trend Review - Hair and Makeup Business.

"You'll Always Have a Trade," They Said

The COVID-19 pandemic shut down the hairdressing industry for nearly a year, leaving a lasting mark that reshaped our trade. Since then, fluctuations in profits and client frequency have been driven by factors like the cost-of-living crisis and changes in consumer behaviour.

The landscape for hairdressers has changed profoundly, and to stay relevant, we’ve had to adapt in new ways. Here’s a closer look at the UK hairdressing industry post-pandemic trends—a testament to its resilience and adaptability in navigating today’s economic and social shifts.

Market Recovery Post-Pandemic

After a slow start, the hairdressing industry is regaining ground, though it faces rising costs and inflation that have made profitability challenging. Around 50% of salons reported profits in late 2024, while many still operate on slim margins or break-even levels, navigating the impact of fluctuating client spending habits and inflation-driven expenses.

Shift to Freelance and Mobile Services

A major trend since the pandemic is the shift to freelance and mobile services. Many hairdressers have moved away from salon spaces to offer flexible, mobile services that meet clients where they are—at home or temporary spaces. Freelancing reduces overhead and provides greater autonomy, appealing to both hairdressers and clients who may feel reluctant to visit physical salons.

Digital Booking and Online Services

The convenience of digital booking has become essential. The pandemic spurred the adoption of online systems, which clients now prefer for the flexibility and ease of booking on their own time. This shift has prompted salons to incorporate app-based and website bookings to compete in a tech-savvy market.

Client Frequency and Economic Impact

The current economic climate has impacted client frequency, with many people visiting salons less often as they prioritise budget-friendly styles. Low-maintenance hairstyles and colour trends that extend time between visits have grown popular, meeting client demand for cost-effective beauty.

Wellness and Holistic Services

The importance of wellness has come to the forefront in hairdressing. Many salons now offer wellness-oriented services such as scalp treatments, essential oil therapies, and relaxation-focused experiences. These services appeal to clients interested in holistic care, a trend that gained momentum as people became more health-conscious during the pandemic.

Financial Struggles and Rising Costs

Profitability remains a struggle for small salons facing high overhead costs, particularly with rising prices for energy, supplies, and products. The National Hair & Beauty Federation (NHBF) has highlighted how the cost of living crisis is pushing some salons to increase prices to sustain their businesses. Many small operations find themselves on the edge, making financial stability a continual challenge.

Education, Advanced Training, and Support

To keep up with the evolving industry, salons have been investing in advanced training and certifications for both technical skills and business management. Many hairdressing businesses are also bringing in expert support to help with operations and specialist business skills, allowing stylists to focus on their craft while benefiting from enhanced business strategies and support.

Community Engagement and Client Loyalty

Community connection has become an invaluable focus as salons work to stabilise their client base. Many are developing loyalty programs, creating personalised client experiences, and hosting events to foster a sense of belonging. This engagement helps build relationships beyond services, giving salons a competitive edge in today’s market.

These trends show how our industry has navigated an unprecedented era, responding with creativity, resilience, and a commitment to evolving with the times. The hairdressing trade may look different than before, but by adapting to new client needs and economic realities, it continues to prove its staying power. Hair and makeup business will always find a way to adapt and evolve.